Persol’s latest style icon, the 649 Iron, embodies the perfect blend of sophistication and modernity. The sleek, all-metal silhouette is the contemporary reinterpretation of a timeless design coveted for over six decades.
Persol 649 Iron Sunglasses Campaign
Initially designed in 1957 for tram drivers in Turin, the 649 model was created to provide large lenses that would protect their eyes from dust and debris. However, it wasn’t long before the design transcended its functional roots, cementing its legendary status when actor Marcello Mastroianni wore it in the 1961 film Divorce Italian Style.
Today, the 649 Iron features a distinct brow line, meticulously crafted screws, and premium Barberini glass lenses, all accented by the brand’s iconic tone-on-tone Supreme arrows.
Oscar Kindelan stars in the new Persol 649 Iron campaign, effortlessly embodying the essence of cool as he showcases the latest evolution of this design icon. The advertisement reveals a vintage vibe with a modern twist.
The imagery captures Oscar in minimalist settings, emphasizing the sunglasses’ refined yet distinctive design. Whether in a subdued industrial backdrop or a softly lit room, the 649 Iron sunglasses remain the focal point, reinforcing their status as a timeless accessory.
The 649 Iron sunglasses are now available in three sophisticated frame colors: gold, black, and gunmetal, perfectly paired with a range of lens options, including green, dark grey, blue, and polar gradient dark blue.
