
Persol presents its N1 campaign with images that capture the essence of timeless design through a modern lens. The ad’s protagonist, Marcos Fecchino, portrayed with introspective elegance, embraces the spring-summer season with an eyewear collection that bridges decades of artisanal heritage.
Persol Spring 2024 N1 Campaign

Crisp silhouettes of tailored shirts and sleek outerwear, clad in a neutral palette, mirror the clean lines and refined geometry of Persol’s eyewear. Simplicity reigns supreme as Persol reinvents the classics with its innovative folding design, blending nostalgia and forward-thinking.

The traditional art of eyewear is revisited, showcasing the meticulous craftsmanship that defines Persol’s legacy. The new square silhouette, balancing form and function, exemplifies the brand’s approach to thoughtful reinvention.

Persol’s N1 campaign is an artistic statement, striking in its sophistication. It presents a visual dialogue between the brand’s storied past and dynamic future, expressed through Italian craftsmanship, symbolizing enduring style.