Alexandre Cunha & Bo Develius Front PHYNE’s Ad Campaign

The Fashionisto

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Published August 10, 2017

Bo Develius and Alexandre Cunha front Phyne's new advertising campaign.Pin
Bo Develius and Alexandre Cunha front PHYNE’s new advertising campaign.

PHYNE embraces the philosophy that “Less is More” as they approach modern basics. Launching its collection for the season, the German label looks to models Alexandre Cunha (PMA) and Bo Develius (Nest) to star in its campaign. Taking to a studio, the pair charms in minimal images. It’s here that photographer Joachim Baldauf captures the models in PHYNE’s wardrobe staples that include tees, sweatshirts, and pullovers.

Related: Alexandre Cunha Channels Country Style for PEPLVM Cover Shoot

Alexandre Cunha & Bo Develius for PHYNE 2017 Campaign

Models Bo Develius and Alexandre Cunha connect with Phyne for its new campaign.Pin
Models Bo Develius and Alexandre Cunha connect with PHYNE for its new campaign.
Front and center, Alexandre Cunha stars in Phyne's campaign.Pin
Front and center, Alexandre Cunha stars in PHYNE’s campaign.
All smiles, Bo Develius appears in Phyne's campaign.Pin
All smiles, Bo Develius appears in PHYNE’s campaign.
Brazilian model Alexandre Cunha stars in Phyne's advertising campaign.Pin
Brazilian model Alexandre Cunha stars in PHYNE’s advertising campaign.

Video: Alexandre Cunha & Bo Develius for PHYNE 2017 Campaign

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