Directing the Polham Padding Collection fall 2010 campaign, Ryan Yoon was able to use cutting-edge technology to create a film. Using the Red One Video camera, Yoon captured 4k video alongside raw still images. Instead of the traditional campaign, high quality stills were pulled from the film with over half a million options for the final print campaign. Demanding an acting performance, New York Models’ Anthony Murrell, Brandon Gray, Brett Reeves, Nadav Heyman and Thierry Lecomte are part of a well-rounded cast that also includes Nika, Jayne Moore and Merilin for a fun day out styled by Rod Novoa.
