Ralph Lauren introduces its newest fragrance, POLO Cologne Intense. Framed as a “new POLO cologne for a new generation,” the fragrance launch is accompanied by a new campaign. Model Torin Verdone connects with POLO as its latest face.
Related: Simon Nessman Fronts POLO Deep Blue Fragrance Campaign
Torin poses as a photographer for the advertisement. Doubling down on denim, Torin embraces classic Ralph Lauren style while embodying the POLO cologne’s “fresh intensity.” POLO Cologne Intense looks to impress with its contemporary blend of grapefruit, sage, and patchouli.
POLO Cologne Intense Campaign
While the new cologne is a twist on a classic scent for a new generation, POLO Cologne Intense will be around for a long time as a favorite for generations younger or more mature. You could easily compile a list of the most popular fragrances of all time, and you would see Polo by Ralph Lauren on there, along with countless others.
The key to a colognes staying power through time is its ability to resonate with many wearers and inspire a sense of masculinity and sex appeal at the same time. When you feel that way, you can’t help but feel confident and ready to take on whatever you are facing. Don’t underestimate the power of a good fragrance on your self-confidence levels. If you’re already a fan of other scents that Ralph Lauren has come out with, POLO Cologne Intense is a must-try; you won’t be disappointed.
