Polo Ralph Lauren’s fall 2024 campaign, “Ralph’s New York,” is a love letter to the city that never sleeps. The brand’s latest advertisement celebrates its signature timeless style, capturing the idea that some things get better with age—much like the city itself.
Polo Ralph Lauren Fall 2024 Campaign
“I have always been inspired by New York City. It’s a place of beautiful contradictions, of timelessness, magic, luxury, and aspiration,” Ralph Lauren shares, highlighting the city’s unique allure.
Lauren’s affinity for the city is deeply personal. “It has a culture and style all its own. It’s my city—where I first started, where dreams are made and come true. There is no other city like it in the world.”
Polo Ralph Lauren enlisted photographer Lachlan Bailey to capture the season’s essence. Bailey’s images effortlessly portray the brand’s timelessness, with models Hamid Onifade, Matthew Noszka, Cheikh Dia, Thatcher Thornton, Kaan Canbulat, Isak Jawo, and football quarterback Sam Hartman in dynamic, city-set scenes.
Polo Ralph Lauren’s film, produced by Jacob Sutton, perfectly complements the campaign. Set to Alicia Keys’ soulful cover of Billy Joel’s “New York State of Mind,” the short film showcases the season’s stars in Polo classics as they go about their day in the city.
As the campaign comes full circle, it’s clear that Ralph Lauren’s homage to New York City is also a nod to the enduring power of the brand’s signature style.
