Yoox makes a stylish splash with a focus on POLO Ralph Lauren. The retailer spotlights the brand’s timeless take on American style. Models Kit Butler and Bram Valbracht sport quintessential looks from POLO. Entitled “The the Story, Make it Yours,” Yoox offers a glimpse at timely ensembles. A sharp edit brings to mind POLO’s love for the world of polo and horseback riding. College style and nautical vibes also share the stage. After all, Ralph Lauren himself says, We can live so many different lives through the way we dress and the places we visit simply by using our imagination.
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