Ports launches its new “see now, buy now” unisex line Ports V. Creative director Milan Vukmirovic heads to Los Angeles to photograph the debut collection. Entitled “Love Only,” the campaign features Don Lee, Marcus Rye, and Sholto Price.
Related: Only Love Matters | Ports 1961 Proposes Positive Message for Spring ’18 Collection
Discussing the line, Vukmirovic shares, The creation of Ports V is not about a product or a collection per se; it is about the meaning behind the innovative creations–love unites through inclusivity and diversity, seeing past the differences of skin color, ethnicity, and gender.
The designer adds Ports V celebrates culture in all its forms. Finally, it seems we are able to reject previously accepted doctrine and provide the consumer with exactly what they want, when they want it, rather than be dictated to by show calendars, market schedules and delivery times.
Ports V will have six collections a year.