Prada looks to an unlikely muse as the star of its fall-winter 2017 campaign. The Italian fashion house’s new advertisement follows seasons of actors such as Dane DeHaan and Jude Law. Showcasing its latest menswear collection, Prada taps Pedro Almodóvar as its talent.
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The famous director links up with photographer Willy Vanderperre for the occasion. Miuccia Prada delivers her signature brand of quirk as Almodóvar appears in her most recent designs. Entering the ideal artist’s paradise, Almodóvar models Prada’s graphic menswear and sharp tailoring for the season.