Prada’s “Days of Summer” campaign casts Troye Sivan as a modern mariner caught between stillness and escape. Having appeared in previous advertising and often spotted in Prada on red carpets, Sivan now returns in a scene of dreamlike calm.
Perched on a soft green Gozzo boat with a black tote slung over his shoulder, he’s suspended in a moment that feels less like a pose and more like a drifting thought. Sivan’s presence is a quiet but steady thread in Prada’s evolving story—effortlessly linking the house’s past gestures to its present pulse.
Prada “Days of Summer” Campaign
Shot by Oliver Hadlee Pearch, the Prada “Days of Summer” campaign unfolds across a surreal seascape where water merges with sky in painterly gradients. The styling is stripped of excess, offering a vision of summer that feels both elemental and utopian.
Distressed denim, sailor stripes, and rope-handled accessories appear like artifacts from a personal odyssey. It’s a modern mythology built not on spectacle, but on atmosphere.
Prada’s clothes speak in gestures—an unzipped hoodie, a faded tee, a canvas bag with nautical rope slung like gear for departure. There’s a nod to Italian coastlines and vintage holiday postcards.
But everything is filtered through Prada’s lens—intellectual, offbeat, and slightly out of time. “Days of Summer” doesn’t push toward a destination—it holds space, and lets the tide of imagination do the rest.
