Prada sparks a new conversation. For fall-winter 2024, the Italian fashion house launches a campaign that embodies its creative philosophy—a dynamic exchange of perspectives.
Ferdinando Verderi takes the reins as the advertisement’s creative director, driving the dialogue forward.
Prada Fall/Winter 2024 Campaign
At Prada, human interaction is the lifeblood of fashion. It’s the cornerstone of the esteemed partnership between Miuccia Prada and Raf Simons.
This season, the focus shifts to the unique perspectives of Damson Idris and Harris Dickinson, who reunite with Prada alongside Hunter Schafer and Letitia Wright.
The outcome? An engaging campaign that exalts the beauty of connection.
Willy Vanderperre’s lens captures the fervor of the exchange, while Garrett Bradley directs campaign shorts that unfold like intimate confessions.
American filmmaker and writer Miranda July pens the script, exploring the profound power of communication that transcends eras and mediums.
As ideas are exchanged, individuality gives way to collective creativity. The Prada collective, a group of diverse talents, converges, embracing a season of sleek, polished designs that declare, “Now that we’re here,” the conversation has begun—and it’s only the start.