Prada’s holiday 2024 campaign bridges the festive energy of holiday gatherings with the brand’s ongoing exploration of intimate dialogue. “The Dinner Guests” introduces a surreal dinner-party scene featuring Louis Partridge, Kelvin Harrison Jr., Maya Hawke, and KARINA, all photographed by Willy Vanderperre.
Prada Holiday 2024 Campaign
The setting, with its bold red backdrop and checkerboard flooring, feels straight out of a retro sci-fi movie. The conversation isn’t just between people but also between the guests and Prada’s iconic life-sized “Tricks” robot—a playful nod to the brand’s signature accessory.
Ferdinando Verderi’s direction crafts a captivating interplay between the classic and the contemporary. Harrison and Partridge wear Prada’s holiday collection—sharp coats paired with soft sweaters—styled with trousers, highlighting Prada’s knack for timeless tailoring.
Meanwhile, Prada’s must-have leather bags punctuate the whimsical set with practical touches. The holiday campaign captures a nostalgic and futuristic moment, reflecting the idea of Prada’s past reinvented for a new season.
Altogether, Prada delivers a visual feast, hinting at the intersection of classic elegance and contemporary whimsy—a balance the Italian fashion house effortlessly masters as the holiday season unfolds.
