The Bespoke Beauty of Prada Made to Measure

The Fashionisto

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Published July 15, 2024

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Updated January 19, 2025

Matthew Seymour embodies classic sophistication in Prada’s Made to Measure advertisement, showcasing a timeless black tuxedo with a sharp bow tie.Pin
Matthew Seymour embodies classic sophistication in Prada’s Made to Measure advertisement, showcasing a timeless black tuxedo with a sharp bow tie. Photo: Mattia Cocci / Prada

Luxury fashion house Prada is spotlighting its Made to Measure service in a new campaign captured by photographer Mattia Cocci. The advertisement features models Roberto Sipos, Matthew Seymour, and Hoyong Kim, who provide a glimpse into the endless options and bespoke experiences that Prada’s Made to Measure service offers.

Prada Made to Measure Campaign

In Prada’s Made to Measure ad, Hoyong Kim stands in understated elegance, sporting a black turtleneck and tailored grey trousers. Pin
In Prada’s Made to Measure ad, Hoyong Kim stands in understated elegance, sporting a black turtleneck and tailored grey trousers. Photo: Mattia Cocci / Prada

At the heart of Prada’s Made to Measure line is exceptional tailoring, which focuses on timeless, seasonless pieces that embody the brand’s core DNA. These essential silhouettes and styles are designed to transcend seasons, ensuring each garment remains a timeless classic.

Matthew Seymour wears a tailored pinstripe suit for Prada’s Made to Measure ad.Pin
Matthew Seymour wears a tailored pinstripe suit for Prada’s Made to Measure ad. Photo: Mattia Cocci / Prada

What sets Prada’s Made to Measure service apart is its intimate meeting of brand expertise with individual clients. By taking precise measurements, Prada’s skilled tailors craft bespoke garments that fit each client perfectly, ensuring a truly personalized experience.

Roberto Sipos captures attention in Prada’s leather jacket and trousers for its Made to Measure campaign.Pin
Roberto Sipos captures attention in Prada’s leather jacket and trousers for its Made to Measure campaign. Photo: Mattia Cocci / Prada

From sleek suits and tuxedos to stylish bowling shirts, leather jackets, and knitwear, the Made to Measure service offers an extensive range of options to cater to diverse tastes and preferences. With over 40 dedicated locations worldwide, clients can experience this bespoke service in select Prada boutiques, with private appointments available upon request.


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