Primark unveils its summer 2016 campaign that stars Italian model Alessio Pozzi. Casual styles are front and center for the youthful outing. Short-sleeve shirts embrace a mix of fun graphics and Hawaiian prints. Meanwhile, skinny denim jeans are distressed and ripped. Offered in both indigo and white styles, denim is accented by smart sports jackets and cotton shorts. Rounding out the selection of essentials, sandals, sunglasses and swimwear perfectly capture the relaxed spirit of summer.
Primark Summer 2016 Campaign
