Primark Embraces Prints for Summer Campaign

Alessio Pozzi goes casual for Primark's summer 2016 campaign, sporting white jeans with a short-sleeve Hawaiian shirt. — Alessio Pozzi goes casual for Primark’s summer 2016 campaign, sporting white jeans with a short-sleeve Hawaiian shirt.

Primark unveils its summer 2016 campaign that stars Italian model Alessio Pozzi. Casual styles are front and center for the youthful outing. Short-sleeve shirts embrace a mix of fun graphics and Hawaiian prints. Meanwhile, skinny denim jeans are distressed and ripped. Offered in both indigo and white styles, denim is accented by smart sports jackets and cotton shorts. Rounding out the selection of essentials, sandals, sunglasses and swimwear perfectly capture the relaxed spirit of summer.

Primark Summer 2016 Campaign

Alessio Pozzi wears navy shorts and a printed short-sleeve shirt for Primark's summer 2016 campaign. — Alessio Pozzi wears navy shorts and a printed short-sleeve shirt for Primark’s summer 2016 campaign.

Alessio Pozzi relaxes in a graphic short-sleeve shirt and ripped denim jeans.

Alessio Pozzi pictured in a striped graphic t-shirt and acid wash denim shorts for Primark's summer 2016 campaign. — Alessio Pozzi pictured in a striped graphic t-shirt and acid wash denim shorts for Primark’s summer 2016 campaign.

Alessio Pozzi doubles down on light washed denim for Primark's summer 2016 campaign. — Alessio Pozzi doubles down on light washed denim for Primark’s summer 2016 campaign.

Alessio Pozzi embraces pastels in a checker print swimsuit and short-sleeve shirt for Primark's summer 2016 campaign. — Alessio Pozzi embraces pastels in a checker print swimsuit and short-sleeve shirt for Primark’s summer 2016 campaign.

Recent Updates

Victor Perez Leads Dsquared2’s ICON New Generation Ad

Dsquared2’s ICON New Generation campaign captures a collision of athletic edge and contemporary minimalism. Victor Perez takes the spotlight, photographed ...

Etro Channels Coastal Ease for Spring 2025 Campaign

Etro’s spring-summer 2025 campaign, shot by Joshua Woods, radiates sun-soaked elegance and effortless freedom. With Andrew Georgiades at its center, ...

Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s spring-summer 2025 campaign refines its vision of “Inner Beauty,” deepening its commitment to authenticity, self-confidence, and understated elegance. Set ...

Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman takes center stage in Michael Kors' spring 2025 campaign, symbolizing a mix of timeless Hollywood charm and effortless ...

Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Tod’s spring-summer 2025 campaign unfolds across two breathtaking Sicilian landscapes—the opulent Villa Tasca in Palermo and the historic Tonnara di ...

Bottega Veneta Plays with Proportions for Summer 2025 Ad

Bottega Veneta reimagines the playful innocence of childhood in its summer 2025 campaign, turning nostalgia into high fashion. The collection ...