Primark Embraces Prints for Summer Campaign

Alessio Pozzi goes casual for Primark's summer 2016 campaign, sporting white jeans with a short-sleeve Hawaiian shirt. — Alessio Pozzi goes casual for Primark’s summer 2016 campaign, sporting white jeans with a short-sleeve Hawaiian shirt.

Primark unveils its summer 2016 campaign that stars Italian model Alessio Pozzi. Casual styles are front and center for the youthful outing. Short-sleeve shirts embrace a mix of fun graphics and Hawaiian prints. Meanwhile, skinny denim jeans are distressed and ripped. Offered in both indigo and white styles, denim is accented by smart sports jackets and cotton shorts. Rounding out the selection of essentials, sandals, sunglasses and swimwear perfectly capture the relaxed spirit of summer.

Primark Summer 2016 Campaign

Alessio Pozzi wears navy shorts and a printed short-sleeve shirt for Primark's summer 2016 campaign. — Alessio Pozzi wears navy shorts and a printed short-sleeve shirt for Primark’s summer 2016 campaign.

Alessio Pozzi relaxes in a graphic short-sleeve shirt and ripped denim jeans.

Alessio Pozzi pictured in a striped graphic t-shirt and acid wash denim shorts for Primark's summer 2016 campaign. — Alessio Pozzi pictured in a striped graphic t-shirt and acid wash denim shorts for Primark’s summer 2016 campaign.

Alessio Pozzi doubles down on light washed denim for Primark's summer 2016 campaign. — Alessio Pozzi doubles down on light washed denim for Primark’s summer 2016 campaign.

Alessio Pozzi embraces pastels in a checker print swimsuit and short-sleeve shirt for Primark's summer 2016 campaign. — Alessio Pozzi embraces pastels in a checker print swimsuit and short-sleeve shirt for Primark’s summer 2016 campaign.

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