Primark’s Summer 2024 Style is the Perfect Beach Edit

The Fashionisto

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Published June 27, 2024

Sporting a bold floral shirt, Hudson Primo epitomizes relaxed summer fashion in Primark. Pin
Sporting a bold floral shirt, Hudson Primo epitomizes relaxed summer fashion in Primark. Photo: Primark

Primark’s summer 2024 collection encapsulates the essence of a beach getaway with a refreshing nod to contemporary trends. Enlisting model Hudson Primo, the brand presents an array of essential summer pieces that make for the ideal casual beachwear.

Primark Summer 2024

Hudson Primo highlights a relaxed vibe in a print camp shirt and bucket hat from Primark's summer 2024 line. Pin
Hudson Primo highlights a relaxed vibe in a print camp shirt and bucket hat from Primark’s summer 2024 line. Photo: Primark

Primark’s range features a versatile selection of camp shirts adorned with eye-catching patterns for summer. One standout style is a white shirt with black wave motifs. This look is complemented by an olive green bucket hat, offering a touch of vintage charm.

Model Hudson Primo dons a rust-colored crochet tank and linen pants, perfectly embodying Primark's summer 2024 aesthetic.Pin
Model Hudson Primo dons a rust-colored crochet tank and linen pants, perfectly embodying Primark’s summer 2024 aesthetic. Photo: Primark

Primark also introduces lightweight, breathable options such as the light brown crochet tank top, which pairs excellently with cream linen blend trousers. This combination is ideal for those warm days by the shore.

Another highlight is the white t-shirt with a graphic “Santorini Summer Style” print on the back, offering a playful yet stylish nod to travel aspirations.

Ready to surf, Hudson Primo wears tropical print swim trunks from Primark.Pin
Ready to surf, Hudson Primo wears tropical print swim shorts from Primark. Photo: Primark

Primark’s summer 2024 collection makes a bold statement with its vibrant tropical print swim shorts, perfectly capturing the brand’s energetic and lively take on beachwear. These shorts epitomize the essence of summer fun, featuring a colorful riot of patterns and hues.


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