Ecko has tapped Prince Royce as the star of its fall 2016 campaign. A perfect fit for the brand, the Bronx native grew up wearing Ecko. Royce shares, “I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that.”
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Embodying the natural ease of a day in his life, the campaign features Royce in casual images lensed by photographer Eric Ray Davidson at the SLS in Beverly Hills. Talking about Ecko’s partnership with Royce, Iconix Brand Group men’s division SVP Vincent Nesi says, “Prince Royce embodies Ecko in everything he does–he’s a musician, he boxes, he skateboards, he is passionate about expressing himself through what he wears.”
Nesi continues, “He connects with the brand on the ultimate level. We are confident that our partnership with Prince Royce will allow Ecko to connect with consumers across the globe, and to utilize his extensive social reach of more than 40M to support our international growth through digital and unique brand experiences.”
Prince Royce for Ecko Fall 2016 Campaign
Video: Prince Royce for Ecko Fall 2016 Campaign
Behind the Scenes: Prince Royce for Ecko Fall 2016 Campaign
