QED Pour Homme Fall 2009

The Fashionisto

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Published February 24, 2009

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A WELL DONE is due to Berlin designing trio, Julia Böge, Simona Gabrieli and Jasmin Moallim. In about three short years, the trio’s black doting label, QED has garnered international attention and success. For the latest collection, Böge, Gabrieli, and Moallim presented during London Fashion Week as part of On|Off Presents. On|Off is a special showcase for an international audience of press and buyers. Its goal is to “uniquely [bridge] the gap between on and off schedule designers” like QED. Fall 2009 has been a runway season plagued with black, yet QED’s dark showing can still be appreciated. Where others use black as an element of safety, QED uses the color to highlight their close attention to tailoring. Focusing on construction, the cut, shape, texture, and overall proportion is what makes QED a label to watch.

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Pictures from Catwalking

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