H&M has joined forces with Rabanne to unveil an audaciously glamorous collection. Scheduled to launch on November 9, 2023, this collaboration is a nod to the iconic 1960s designs of Rabanne’s late founder, Paco Rabanne. Julien Dossena, the current creative director of Rabanne, spearheads this venture, infusing the collection with a modern twist.
H&M Rabanne Collection
Dossena is no stranger to pushing boundaries. “As a designer, I’ve always been interested in exploring hedonism and empowerment,” he remarks. His enthusiasm for the H&M partnership is palpable: “I was very enthusiastic to work with H&M on a collection that will introduce Rabanne’s avant-garde energy to a wider audience in a democratic way.”
This sentiment is reflected in the collection, with the tailoring particularly eye-catching, serving as the focal point of the advertising campaign.
Social media influencer Vinnie Hacker takes center stage in the campaign, embodying the collection’s bold tailoring. His attire is a fusion of military-inspired elements and shimmering silver metallics, reminiscent of Rabanne’s recent Phantom Parfum advertisement featuring Charlie Heaton.
For those looking to make a statement this holiday season, consider pairing the collection’s bold accessories with minimalist counters to balance the look. The metallic elements lend themselves well to a night out but can be toned down with earthy colors for a daytime ensemble.
This collaboration serves as a strategic move for both brands. For H&M, it elevates its status in the fashion industry by aligning with a luxury brand. For Rabanne, it’s an opportunity to reach a broader audience without diluting the brand’s avant-garde essence. Altogether, the H&M Rabanne collection celebrates individuality, empowerment, and democratic design.
