Rag & Bone channels downtown edge for its holiday 2024 campaign, capturing a blend of rugged motion and urban sophistication. Model Liam Kelly is the man in focus, embodying the city’s rhythm as he moves through New York streets. Behind the lens, Kat Irlin trades studio gloss for gritty realism.
Rag & Bone Holiday 2024 Campaign
Rag & Bone’s featured wardrobe is a collision of precision and ease. A glossy black leather trench holds court, cinched at the waist.
Elsewhere, the overshirt takes a utilitarian turn, layered over a crisp white tee—its relaxed drape suggesting movement, not restriction. Denim plays an anchor role, light-washed and broken in, paired with understated sneakers for a lived-in energy.
Then, there are the softer moments. A charcoal hoodie dresses Liam in a blurred reflection, caught between shadow and glass, while earthy tones emerge through a camel-hued work shirt.
Details matter. Knitted textures, loose scarves, and silver jewelry punctuate the looks, balancing restraint with personality. Rag & Bone’s campaign is a study in contrasts: urban velocity versus fleeting pauses, sharp lines meeting washed-out tones.
Rag & Bone’s man is neither too polished nor undone—he exists somewhere in between, at home in motion.
