Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and innate sense of aspiration. The campaign tells a story of how the city’s spirit—bold, confident, and unrelenting—shapes personal style.
Denim, sharp tailoring, and relaxed silhouettes are pivotal to the season, offering pieces that balance refinement with edge.
Rag & Bone Spring 2025 Campaign
Sage Elsesser, with his understated cool, takes center stage for Rag & Bone. Captured by Drew Vickers, each black-and-white shot feels alive with the rhythm of the city.
The styling by Malina Gilchrist brings the vision into sharp focus, pairing Rag & Bone’s roomy jackets with denim and layering breathable knits. There’s a deliberate fluidity in the textures, a celebration of versatility that suits a city always on the move.
From off-white workwear to tailored pinstripes, each look reflects a balance of utility and taste. Rag & Bone blurs the line between streetwear and classic suiting, reflecting the multifaceted identity of the metropolis.
The season is a manifesto of individuality shaped by the urban landscape. It reminds us that style is not just about clothes but the attitude that animates them.
