For spring 2025, Ralph Lauren planted its stakes in the Hamptons, weaving a vision of formal polish and casual ease across wide lawns and salt-kissed air. Extending that campaign, Ralph Lauren now brings its signature scents into the picture, presenting Polo 67 and Polo Red in a continuation of the story.
What began with double-breasted jackets and striped shirting now deepens with a spirit of laid-back adventure, where the sun sets later, bikes lean in the grass, and the scent of summer lingers just a little longer.
Ralph Lauren Fragrances
Models Akbar Shamji and Salomon Diaz lead Ralph Lauren’s new chapter, embodying the dual personality of the fragrances. Polo 67 arrives with bright momentum, layering citrus, bergamot, and vetiver in a blend as fresh as a morning ride along Dune Road.
Polo Red strikes a bolder tone, carried by grapefruit, coffee, and redwood, capturing the energy of late-night bonfires and the heat of a Hamptons evening. Both fragrances channel Ralph Lauren’s enduring idea of American style—timeless, spirited, and built for wide-open spaces.
The campaign imagery feels native to the landscape—white denim rolled at the ankles, striped knits tossed over shoulders, the casual certainty that defines Ralph Lauren at its core.
Every detail, from the worn watches to the easy tailoring, feeds into the spring 2025 narrative. Polo 67 and Polo Red settle into Ralph Lauren’s Hamptons world as naturally as the breeze rolling off the Atlantic.
