Ralph Lauren Purple Label Takes to Alps for Fall Campaign

The Fashionisto

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Published October 24, 2016

Andrew Lauren poses alongside a helicopter for Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
Andrew Lauren poses alongside a helicopter for Ralph Lauren Purple Label’s fall-winter 2016 campaign.

Photographer Arnaldo Anaya-Lucca and Ralph Lauren Purple Label are a perfect match, reuniting for a new fall-winter 2016 campaign. Filmmaker Andrew Lauren makes another appearance as the brand’s protagonist. This season’s advertisement takes the brand to Austria. Here, the multifaceted attributes of the Ralph Lauren man truly shines. Lauren adopts an active approach to style in choice performance wear. The label’s leading man, Lauren also sports warm sweaters, rugged jackets, and even fine suiting.

Related: Ralph Lauren Purple Label Makes Its Mr Porter Debut

Ralph Lauren Purple Label Fall/Winter 2016 Campaign

Arnaldo Anaya-Lucca photographs Andrew Lauren in performance wear for Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
Arnaldo Anaya-Lucca photographs Andrew Lauren in performance wear for Ralph Lauren Purple Label’s fall-winter 2016 campaign.
Taking in views of the Alps, Andrew Lauren stars in Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
Taking in views of the Alps, Andrew Lauren stars in Ralph Lauren Purple Label’s fall-winter 2016 campaign.
Taking pictures, Andrew Lauren fronts Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
Taking pictures, Andrew Lauren fronts Ralph Lauren Purple Label’s fall-winter 2016 campaign.
Warming up to tartan, Andrew Lauren is a preppy vision for Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
Warming up to tartan, Andrew Lauren is a preppy vision for Ralph Lauren Purple Label’s fall-winter 2016 campaign.
A chic vision, Andrew Lauren is front and center for Ralph Lauren Purple Label's fall-winter 2016 campaign.Pin
A chic vision, Andrew Lauren is front and center for Ralph Lauren Purple Label’s fall-winter 2016 campaign.
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