Ralph Lauren’s spring 2025 campaign casts the Hamptons in a golden-hour glow, transforming the storied East Coast enclave into a cinematic stage for American style.
Photographed by Alasdair McLellan with a film by Jacob Sutton, “Ralph’s Hamptons” unfolds across polo fields, sun-drenched stables, and the ocean’s edge, where the mood fluctuates between prep-school polish and windswept romance.
Ralph Lauren Spring 2025 Campaign
Models Akbar Shamji, Lucky Blue Smith, and Hamid Onifade embody the season’s masculine codes. The Purple Label and Polo Ralph Lauren lines showcase suiting that feels heirloom-worthy—double-breasted blazers with exaggerated peak lapels, tuxedo jackets styled with bow ties, and pinstriped tailoring accompanied by bold contrast trousers.
A tux paired with a New York Yankees cap becomes a sly nod to Ralph Lauren’s cultural duality: streetwear-inflected Americana laced through black-tie tradition.
Elsewhere, bright green linen and striped knits bring a flash of Riviera irreverence to the shoreline, placing Ralph Lauren’s vision in dialogue with both East Coast rituals and Mediterranean color.
Menswear shirts—some crisp, others softened by layering or left open over trousers—punctuate the collection. This interplay of polish and play reaffirms Ralph Lauren’s grip on aspirational menswear that doesn’t posture—it simply exists, confident in its heritage.
