Reserved unveils its holiday campaign, “Hotel of Magic,” capturing the charm of the season with models Rutger Schoone, Tom Hughes, and Tomasz Jaworski leading the way. Photographer Bart Pogoda delivers imagery infused with joy, intimacy, and a hint of nostalgia as friends gather to celebrate in style.
Reserved Holiday 2024 Campaign
Reserved’s holiday collection masters the art of dressing for winter festivities. Slim-fit blazers in rich, muted tones pair effortlessly with soft turtlenecks. Wool-blend coats, tailored to perfection, bring a sharp silhouette to colder days.
The presence of cable-knit sweaters, layered under formal outerwear, strike a balance between dressed-up and laid-back. Leather gloves and polished boots make subtle but impactful cameos, anchoring the looks with modern refinement.
Reserved’s holiday narrative unfolds like an invitation to a grand, yet familiar celebration. A playful mix of polished suiting and cozy knits reflects the carefree energy of the occasion—confetti floating midair, late-night laughter, and moments shared against the soft glow of old-world interiors.
Reserved’s “Hotel of Magic” channels the season’s timeless spirit with a contemporary sensibility. It’s a celebration of shared joy, impeccable tailoring, and the simple beauty of gathering together.
