River Island Celebrates Movember

The Fashionisto

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Published September 15, 2014

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Updated January 14, 2015

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Championing Movember-Movember is right around the corner and clothing brand River Island has partnered with The Movember Foundation for a special capsule collection. The range includes four shirts with a percentage of proceeds going to the charity. River Island CEO Ben Lewis expresses, “It’s fantastic to join forces with Movember and support them in raising awareness of men’s health issues. There’s a synergy between the heritage of our brands which makes for the perfect partnership in raising funds for this great cause.” The styles created fork the project are based off a classic Oxford button-down shirt in 100% cotton with an ‘M’ embroidered on the chest pocket, a mustache on the sleeve gauntlet and an ‘M’ branded satin tab on the placket.

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