River Island is collaborating with YMC for its latest Design Forum collection. Celebrating its 20th anniversary, YMC looks to its archives for inspiration. Paying close attention to its heritage of casualwear and outerwear, the brand curates a greatest hits collection with references to specific seasons.
Related: River Island Travels to Acapulco for Campaign
YMC creative director and founder Fraser Moss discusses working with River Island, sharing, “We had never worked with a high street brand before, but when the opportunity came to work with River Island, we were confident, it would be the right move.” Moss continues, “Our loyal following and heritage combined with River Island’s global audience made for the perfect partnership.” The collection will launch ahead of London Collections: Men next month in June.
River Island Design Forum x YMC Illustrations
