River Island takes to Barcelona for its fall-winter 2017 campaign. The British brand reunites with model Mikkel Jensen for the season. Dan Martensen photographs the Danish model alongside Damaris Goddrie for the advertisement. Stylist Ondine Azoulay outfits Mikkel in rich autumnal hues for the occasion.
Related: River Island Does Casual & Formal for Street Style Worthy Fall ’17 Collection
River Island customer director Josie Cartridge talks about the new advertisement. Cartridge shares, “River Island’s latest campaign is dedicated to the idea of our consumer base finding fashion that is truly created for them. ‘Find Yourself’ is centered on communicating our core brand values of being distinctive, fun, creative and above all, unique in our approach to fashion and individual self-expression.”
River Island Fall/Winter 2017 Campaign
