River Island goes tropical for its high summer collection. The brand juxtaposes its penchant for “high street luxury” with a resort feel for the season. Floral prints come together with premium heritage fabrics for an on-trend outing. Model Julian Schneyder reunites with River Island to showcases its latest looks. Starring in a colorful lookbook, Julian displays the various assets of the label’s stylish man.
Related: David Agbodji, Julian Schneyder + More Front River Island Denim Campaign
River Island’s summer unfolds with a focus on Summer Luxe, Dandy, Festival, Peacock, and Summer Heritage. Summer Luxe brings modern elements to key items like the t-shirt or hoodie. Meanwhile, Dandy encourages the use of colors like lilac and the addition of floral prints to blazers. On the other hand, Festival calls for rich textures and more floral patterns. Turning to the Peacock, suiting separates boast an opulent feel with rich prints. Finally, Summer Heritage proposes oversized check shirts, knit polos, chino shorts, and more.
River Island High Summer 2018 Men’s Lookbook
