River Island tackles activewear with the launch of its new line, RI Active. Model and fitness guru, Roger Frampton gives the brand’s activewear a spin with his whole-body workouts. Discussing the fourteen piece collection debut, River Island Head of Menswear Buying, Nick Tahir shares, “RI Active was born out of a growing market demand for slick hardworking training gear. Today the average male consumer doesn’t just care about appearance; it’s about fitness and wellbeing too.”
Related: River Island Unveils Fresh Fashions for Spring ’17
Tahir continues, “We wanted to offer a collection that was both stylish and functional, combining technical features and performance materials with our house design style to offer a solid range that ticks all the boxes. Whether you’re looking for stylish athleisure separates or a new gym uniform, RI Active has you covered.”
Roger Frampton for River Island RI Active
