River Viiperi steps into the role of Cool Guy for the April 2017 cover story of Men’s Health Serbia. Photographer Sinem Yazici captures the digital sensation on the streets of New York. Wearing contemporary fashions, River links up with stylist Corey Kelly. Making quite the modern statement, River rocks brands such as L.B.M. 1911, Dirk Bikkembergs, and Eton.
Related: Human Nature | River Viiperi Goes Nautical for Boat International