Dior brand ambassador Robert Pattinson commands the frame in a cinematic new campaign, adding to his storied collaboration with the French Maison. Captured in a simple black tee, Pattinson’s portrayal sets the tone for Dior Homme Parfum.
Robert Pattinson for Dior Homme Parfum Campaign
Crafted by Francis Kurkdjian, Dior’s Perfume Creative Director, the fragrance unfolds as a juxtaposition of airy iris notes and the richness of amber woods—a scent built on contrasts.
“I pushed the logic of this dialogue between fragility and strength to the extreme. This is a Dior Homme that lies between the gentle caress of powdery softness and the firm grip of an ambery base,” explains Kurkdjian. The imagery, paired with Pattinson’s rugged charm, showcases a modern masculinity defined by its embrace of tenderness and power.
From shadowed interiors to a windswept beach, the campaign evolves artfully, leaving an impression as layered as the fragrance itself. Dior Homme Parfum speaks to the soul of a man unafraid to be both fierce and vulnerable.