Few brands consistently command our attention, like Dior. The legendary French fashion house, not one to rest on its laurels, has served up another visual feast. On the heels of its resort 2024 campaign with brand ambassador Jimin, Dior has now unveiled another narrative.
Enter Robert Pattinson, the face of Dior’s New Icons collection. This collaboration is not the first between Dior and the English actor. Pattinson, well-known for his role as Batman, has been a dedicated brand ambassador for Dior.
Robert Pattinson for Dior New Icons Campaign
Pattinson has been at the forefront, representing the brand with style. Just recently, the actor was spotted at the Dior J’adore! Exhibition opening in the City of Lights, Paris. Dressed in a striking pink ensemble from Dior’s summer 2024 collection, Pattinson turned heads and set many a camera flashing.
However, before fashion enthusiasts can indulge in Dior’s summer collection, the brand offers a glimpse at the New Icons collection. Kim Jones’ collection redefines wardrobe essentials. Slated to grace Dior stores on December 1, 2023, the lineup offers a mix of timeless elegance and contemporary flair.
Photographed by Alasdair McLellan, Pattinson effortlessly channels the collection’s essence. The color palette is a harmonious blend, with Dior Gray taking center stage, flanked by other neutral shades, notably camel. But it’s the collection’s key pieces that truly shine.
From chunky knit sweaters exuding cozy vibes to the leather bomber jacket, every piece narrates a story. The collection also boasts impeccable tailoring and contemporary denim, catering to formal and casual settings.
It’s important to note that Pattinson’s association with Dior isn’t a recent affair. The actor has been a vital part of Dior’s advertising journey, lending his charisma to various campaigns. Among them, the Dior Homme sport fragrance campaign and the Dior spring 2023 advertisement are particularly noteworthy.
