Robert Pattinson Fronts Dior Icons Fall 2024 Ad with Style

The Fashionisto

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Published October 8, 2024

Robert Pattinson stars in the Dior Icons fall 2024 campaign.Pin
Robert Pattinson stars in the Dior Icons fall 2024 campaign. Photo: Alasdair McLellan / Dior

Dior’s ambassador, Robert Pattinson, reprises his role for the brand’s latest Icons campaign, effortlessly embodying the house’s refined masculinity. The capsule collection continues to build on Dior’s legacy, redefining an understated and enduring modern wardrobe.

Robert Pattinson for Dior Icons Campaign

Dior brand ambassador Robert Pattinson fronts the brand’s new Icons advertisement.Pin
Dior brand ambassador Robert Pattinson fronts the brand’s new Icons advertisement. Photo: Alasdair McLellan / Dior

Captured by Alasdair McLellan, Pattinson commands attention in a series of striking color and black-and-white images featuring styling by Melanie Ward. The English actor dons everything from structured overcoats to relaxed wide-leg trousers, offering a nuanced take on Dior’s staples.

English actor Robert Pattinson takes the spotlight for the Dior Icons advertisement.Pin
English actor Robert Pattinson takes the spotlight for the Dior Icons advertisement. Photo: Alasdair McLellan / Dior

Groomed to effortless precision by Lynsey Alexander, Pattinson sports a no-fuss middle part sculpted by hairstylist Anthony Turner.

Robert Pattinson poses with a Dior tote adorned with the brand’s Oblique motif. Pin
Robert Pattinson poses with a Dior tote adorned with the brand’s Oblique motif. Photo: Alasdair McLellan / Dior

Each look in the Icons capsule features architectural lines and a neutral palette, the perfect canvas for the standout accessories. From totes to weekender bags in the iconic Dior Gravity leather adorned with the brand’s Oblique motif, every piece emphasizes form without straying from the practical.

A sleek vision, Robert Pattinson appears in the Dior Icons fall 2024 advertisement.Pin
A sleek vision, Robert Pattinson appears in the Dior Icons fall 2024 advertisement. Photo: Alasdair McLellan / Dior

Pattinson’s looks are further elevated with the collection’s B33 sneakers, grounding the ensembles with a streetwise edge. The Icons campaign’s clean finish displays Dior’s ability to deliver timeless menswear essentials while hinting at the house’s forward-thinking approach.

Robert Pattinson is the face of the Dior Icons fall 2024 campaign. Pin
Robert Pattinson is the face of the Dior Icons fall 2024 campaign. Photo: Alasdair McLellan / Dior