Dior unveils a new campaign that fuses timelessness and contemporary charm. English actor Robert Pattinson, photographed by Alasdair McLellan, stars in a series of portraits showcasing the spring-summer 2024 Dior Icons collection.
A minimal studio setting emphasizes the modern appeal of the new Icons capsule by Dior Men’s Artistic Director Kim Jones.
Robert Pattinson for Dior Icons Advertisement
Jones’ sartorial dialogue bridges Dior’s heritage with modern menswear. The color palette features subdued neutrals, allowing the fabric’s texture and cut to interact with the ambient light, creating an understated yet impactful aesthetic.
The Dior capsule’s relaxed silhouettes blend the ease of sportswear with the structured elegance of tailoring, resulting in ensembles that effortlessly transition between casual sophistication and formal innovation.
The showcased accessories, a Dior Gravity leather backpack, and a matching weekender symbolize utility and luxury—a hallmark of Dior’s design philosophy.
In each image, Pattinson commands attention, his presence almost symbiotic with the collection’s essence. From the casual drape of a jacket to the nonchalant elegance of tailoring, each garment seems to live and breathe with his movements.