Timeless Sportswear–The starting point of Peuterey’s style is surely the sporty jacket, revisited and updated, season after season, thanks to new textures, fabrics and colors. Spring 2013 definitely follows this course, unveiling a selection of versatile pieces that mix functionality with a more sophisticated concept of easy luxury. Incorporating this concept into images, the label enlists Kult model Roch Barbot, who appears in the brand’s spring/summer 2013 advertisements. Captured inside a greenhouse, surrounded by pink orchids and luxuriant plants, Roch is a vision of modern style in a palette of colors that blends neutral tones with warm browns, rich blues and deep green hues, that highlight Peuterey’s travel-oriented silhouettes.
Roch Barbot is a Modern Traveler for Peuterey’s Spring/Summer 2013 Campaign
Recent Updates
Damson Idris Leads Tommy Hilfiger’s Spring 2025 Denim Ad
Tommy Hilfiger’s spring 2025 campaign features Damson Idris in a fresh reimagining of classic denim. Idris showcases the latest pieces, ...
KUN Brings Bold Energy to Versace’s Lunar New Year Ad
KUN, Versace’s global brand ambassador, is in the spotlight once again. Following his striking fall 2024 campaign, the star ushers ...
George MacKay Shines in Gucci’s Reflective Spring 2025 Ad
For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped ...
Penn Badgley Takes New York in Moncler’s Spring 2025 Ad
Best known for his roles in “You” and “Gossip Girl,” Penn Badgley leads the spring 2025 campaign for Moncler. Set ...
Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad
In “A Sense of Belonging,” McQueen crafts an evocative narrative for Lunar New Year 2025, headlined by Zhang Youhao. Against ...
Loro Piana’s Spring 2025 Ad Blends Architecture & Style
Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro's vibrant modernism sets the ...