Romeo Beckham Rocks Sporty Style for PUMA x AMI Campaign

The Fashionisto

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Published March 7, 2022

Romeo Beckham PUMA x AMI Campaign 2022 Green HoodiePin
Romeo Beckham sports a green hoodie, oversized shorts, and white leather sneakers for the PUMA x AMI campaign.

For the spring 2022 season, PUMA and AMI have joined forces in a collaborative spirit. AMI mixes the sporty PUMA image with its characteristic tailoring and sophisticated sportswear design, resulting in a unique and contemporary look.

The collection’s ad features real-life couple Romeo Beckham and Mia Regan, photographed by Eddie Wrey. It promotes the importance of family and friends. Furthermore, the advertisement conveys that happiness begins with the people you share your time with.

Mia Regan Romeo Beckham Bed PUMA x AMI Campaign 2022Pin
Mia Regan and Romeo Beckham lounge in bed for the PUMA x AMI campaign.

PUMA x AMI Campaign

The PUMA x AMI collection emphasizes modernism, with the idea that one does not have to correspond to a specific gender, individual, or physical look to be considered fashionable. AMI was the ideal partner for PUMA’s latest collection, as there was no other.

Related: DJ SNAKE PARTNERS WITH PUMA FOR NEW MIRAGE SPORT SNEAKERS

In the words of Adam Petrick, the global director of marketing at PUMA, “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

Romeo Beckham Mia Regan Dating PUMA x AMI Campaign 2022 Pin
Appearing in a black-and-white photo, Romeo Beckham and Mia Regan star in the new PUMA x AMI campaign.

Minimalistic branding combines with premium materials and neutral and bright colors to create the latest PUMA x AMI collection. The AMI de Coeur, AMI’s distinctive emblem, is combined with the PUMA logo to create a co-branded experience to commemorate the occasion. “I’m very proud of the way we mixed the logos together,” says Alexandre Mattiussi, creative director of AMI. “I think that the result is very impactful and that while this is a gift for us at AMI, it’s a gift for PUMA too.”

Mia Regan Dating Romeo Beckham PUMA x AMI Campaign 2022Pin
Making a case for modern, sporty style, Mia Regan and Romeo Beckham are the faces of the PUMA x AMI collection.

Mattiussi discusses the decision to have Romeo Beckham and Mia Regan cast as the faces of the collection and stars of the advertising campaign. It is their enthusiasm and individual flair, according to the designer, that he admires most about them. “That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection.”

Couple Romeo Beckham Mia Regan PUMA x AMI Campaign 2022Pin
PUMA and AMI enlist real-life couple Romeo Beckham and Mia Regan to star in their new campaign.