Rowoon steps into Calvin Klein’s legacy of stripped-back sensuality with the confidence of a modern icon. In a campaign that leans into intimacy, the actor and former K-pop idol lounges in the brand’s signature trunks—brushed microfiber stretch, micro stretch, and the low-rise Icon Cotton stretch.
Rowoon for Calvin Klein Underwear
The black-and-white images evoke the minimalism of early Calvin Klein campaigns that once catapulted Mark Wahlberg and Kate Moss into cultural mythos, but here, Rowoon offers a distinctly contemporary edge—clean, self-assured, and innately magnetic.
Balancing softness and control, the styling juxtaposes Calvin Klein’s underwear with relaxed garments: a double-knit rib cardigan left unbuttoned, a varsity-inspired ribbed knit draped with nostalgia, and a denim work shirt thrown on like a post-rehearsal layer.
Rowoon doesn’t just wear Calvin Klein. He breathes into it. His presence—relaxed yet captivating—cements him as the next generation of the label’s legacy, where sensuality is shaped by how you inhabit the clothes, not how loudly they announce themselves.
