Roy Rogers assembles a fictional band for the first chapter of its fall-winter 2018 campaign. The Italian denim brand brings together models Sid Ellisdon, Betty Adewole, and Kelsey (Established). Rankin photographs the trio with a nineties vintage style. Styled by Kim Howells, Sid sports denim essentials that range from the shirt to a pair of skinny jeans.
Related: Sid Ellisdon is on the Move for Esquire UK
Discussing this season’s campaign, Roy Rogers shares, We started this idea of ‘first experiences’ in our last campaign with The Full Service. There’s a unique excitement surrounding those moments. Music plays such an important part in people’s lives.
The brand continues, It’s universal, transcending language–like fashion. So we wanted that connection running through the denim.
Roy Rogers Fall/Winter 2018 Campaign
Global Executive Producer: Nicola Kenney
Producer: Jordan Rossi
Art Department: Marco Turcich
Makeup Artist: Marco Antonio
Hair Stylist: Nick Irwin
Manicurist: Ami Streets
