Roy Roger’s spring-summer 2025 campaign threads nostalgia through a modern lens, where timeless denim codes meet botanical serenity and sunlit nonchalance.
Models Bartosz Martynowicz and Mag Cysewska bring a natural rhythm to Federico Sorrentino’s warm compositions—lounging between terra-cotta vessels or caught mid-laughter beside weathered fountains.
The season’s mood recalls ‘70s Italian cinema with a touch of Nouvelle Vague flirtation: composed yet spontaneous, choreographed yet intimate.
Roy Roger’s Spring/Summer 2025
Diletta Ariano’s styling leans into utilitarian classics with a laid-back sensibility—rolled cuffs, striped poplins, and sun-faded indigo jackets that feel unearthed from a summer storage trunk rather than a showroom rail.
Shorts pair with suede jackets, penny loafers meet slouched socks, and denim-on-denim is embraced without irony.
There’s an unforced charm in the return of these vintage staples, worn with the ease of River Phoenix in his Gus Van Sant era and the casual defiance of a young Vincent Gallo in the early ’90s.
There’s no push toward polish here, only a steady pulse of everyday romance. Roy Roger’s recycles real life with characters that live in their clothes rather than perform in them. The brand leans into its legacy without fixating on it—like denim itself, always present, always evolving, always just right.
