Bally, the Swiss luxury brand, has embarked on a transformative journey, marking a significant milestone by naming the multi-talented Chinese artist Roy Wang as its new Global Brand Ambassador. With his diverse appeal spanning music, acting, and presenting, Wang stands to strengthen Bally’s engagement with art and culture.
Wang’s charisma finds a strong following among Gen Z, an audience that appreciates his dynamic personal style. This blend of tradition and contemporary appeal mirrors the essence of Bally, a brand that effortlessly marries heritage with evolution. As the label’s new face, Wang’s first assignment will be the fall-winter 2023 campaign.
Roy Wang: Bally Global Brand Ambassador
An ode to modern Swiss luxury, the campaign was shot amidst Switzerland’s breathtaking landscapes, reflecting Bally’s steadfast affinity for its homeland. Adding to the unique experience, Wang had the chance to immerse himself in the brand’s artistic ethos at the Villa Heleneum, the creative heart of the Bally Foundation.
With a formidable digital following of nearly 100 million, Wang’s popularity is set to amplify Bally’s established presence in China, where the brand boasts 60 stores and a vibrant digital ecosystem. His influence, combined with Bally’s retail and online strategies, heralds exciting prospects for the brand.
Bally’s CEO, Nicolas Girotto, captured the mutual enthusiasm of this partnership in his statement: “We are thrilled to have Roy Wang join us as Bally’s new Global Brand Ambassador. The versatility of his multidisciplinary career, coupled with his social engagement and modern sense of style, perfectly match with Bally’s pioneering spirit and values.”
In a reflective tone, Wang responded, “It’s a great honor to be chosen as Bally’s Global Brand Ambassador. A brand with such a rich history that combines heritage and innovation to uniquely represent Swiss luxury.” As Bally continues to shape its unique narrative in luxury, this partnership with Wang promises to steer the brand into a new and exciting chapter.