At First Sight–Italian label Ermenegildo Zegna enlists once more photographer David Sims to shoot its fall/winter 2013 eyewear campaign, starring Zegna’s favorite face, Ford New York model Ryan Burns. Captured wearing Zegna’s latest eyewear collection, which combines lightweight materials, luxury details and a timeless dose of elegance, Ryan is styled by Joe McKenna in Zegna’s sartorial designs for the fall season, emphasizing the brand’s core value of enduring refinement. / Creative direction by Giovanni Bianco. Hair by Paul Hanlon. Makeup by Lotten Holmqvist.