Zegna’s Man–Ford New York model Ryan Burns is definitely Ermenegildo Zegna’s favorite face, appearing this time in the brand’s advertisement for its newly launched fragrance for men, named Uomo. Conceived for a contemporary man who never renounces to a hint of elegance, the new scent reveals a new and unusual olfactory structure, that perfectly matches with Ryan out of the common charm, which is highlighted by the sophisticated black & white promotional image.