Salvatore Ferragamo Outfits Daniel Brühl as Niki Lauda for ‘Rush’ Film

The Fashionisto

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Published August 15, 2013

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Ferragamo for Rush-Coming out next month, Spanish-German actor Daniel Brühl stars in the biopic of Austrian Formula 1 champion driver Niki Lauda. Co-starring with Chris Hemsworth who plays Lauda’s British rival James Hunt, the film circles around the 1976 crash that almost claimed his life and the power of will exhibited weeks later to get back on the track. For the film, Salvatore Ferragamo creative director Massimiliano Giornetti was enlisted, dressing Brühl’s character for the entire movie. Giornetti expressed, “I created Niki Lauda’s character’s wardrobe for the film with his most distinctive traits in mind, an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail. To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored fitted Prince of Wales jackets to short suede jackets with leather trim combined with denim. A stylish and subtly refined allure that is also the epitome of pure intrinsic elegance. All of which imbued with the unmistakeable fashion sense of the 1970s, which remains a source of highly modern inspiration.”


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