Salvatore Ferragamo presents a “Director’s Cut” for its spring-summer 2021 campaign. The Italian fashion house delivers a new cut from its collection video directed by Luca Guadagnino of Call Me By Your Name fame. Much like the collection, the outing takes inspiration from the cinematic vision of Alfred Hitchcock and ultimately Salvatore Ferragamo’s heritage in Hollywood.
For the season, models Jonas Glöer and Samer Rahma come together as the brand’s leading men. Guadagnino works with Salvatore Ferragamo’s creative director Paul Andrew to create a stills portfolio to encompass the season. “Luca and I spent several hours going through the film we made for this collection frame by frame,” says Andrew.
Related: Salvatore Ferragamo Looks to Hitchcock for Inspired Spring ’21 Collection
“It was a fascinating process that reminded me of pulling apart a made garment or vintage shoe to discover the secrets of its construction.” The designer adds, “What we discovered was that the stills – when we found the perfect moments of light, angle, and focus – invited you to dwell on the qualities we’d worked to explore in the film; the texture and boldness of the collection, the interplay of the aesthetics between the construction of the accessories and the architecture of Milan, the impact of the Technicolor palette, and the mystery of the characters’ motives.”
Salvatore Ferragamo Spring/Summer 2021 Campaign
