Sam Potter Fronts North Sails #ToTheOceans Campaign

The Fashionisto

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Published September 5, 2018

Sam Potter stars in a campaign for North Sails.Pin
Sam Potter stars in a campaign for North Sails.

Hunter & Gatti link up with North Sails for fall-winter 2018. The photography duo captures the brand’s latest campaign. Chapter 1 is entitled “The Call” and features Sam Potter. The adventurer and environmental activist appears in a short film and imagery for North Sails to bring awareness.

More than 8 million tons of plastic wind up in the ocean each year. It sounds catastrophic, but sometimes you have to see it to believe it, and really become aware of the problem that lies behind the figures. For this reason, North Sails travelled with Sam Potter , a well-known adventurer and environmental activist, to Kamilo Beach, on the southern most tip of the Big Island of Hawaii to see first-hand one of the most polluted beaches on the planet.

Sam Potter for North Sails #ToTheOceans Campaign

Hunter & Gatti photograph Sam Potter for North Sails.Pin
Hunter & Gatti photograph Sam Potter for North Sails.
North Sails brings attention to environmental issues with its new campaign.Pin
North Sails brings attention to environmental issues with its new campaign.
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