Sam Webb & Lucas Kerr for Diesel Only The Brave Tattoo Campaign

Staff

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Published April 16, 2012

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Updated January 2, 2024

sam webb lucas kerr dieselPin

Permanent Mark–To promote Only The Brave Tattoo, the latest addition to the Only The Brave fragrance line, Diesel enlisted male models Sam Webb and Lucas Kerr to play a short movie, shot in Los Angeles by Paul Geusebroek. Running across a chaotic city, the models finally face each other at the end of the commercial, in a parking on the roof of a building.

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