Runway to Reality–British model Sam Webb appears before the lens of Kostas Avgoulis in a stylish ten pages spread published in the September 2012 issue of GQ Italia. Outfitted by Peter Cardona in a selection of refined looks, including pieces from the likes of Gucci, Emporio Armani & Burberry, the WhyNot model wears with a confident elegance some of the most eye-catching looks of the forthcoming season, delivering intriguing stylish images with his unmistakable charisma. / Grooming by Deborah Sasso.