Sandro, the French fashion brand, takes a bold step forward with its latest men’s campaign for spring-summer 2023. The campaign titled “Reality” explores the intersection of technology and reality, presenting a thought-provoking perspective on modern life.
Sandro Spring/Summer 2023 Campaign
Photographed by Anthony Seklaoui and art directed by Franck Durand, the campaign stars models Baye Seye, Saunders, and Vasko Luyckx as they visit what appears to be an art gallery, taking in glimpses of a segmented reality. The result is a visually stunning and minimalistic campaign showcasing Sandro’s latest season collection.
Styled by Joe McKenna, Sandro’s collection is a nod to the nineties, featuring minimal styles with enlarged suit jacket lapels, sleek sweaters, blouson jackets, printed shorts, and leather sneakers. Seklaoui’s cool-toned photography adds to the overall aesthetic, creating a sense of effortless cool synonymous with the Sandro brand.
Hair stylist Damien Boissinot and makeup artist Hannah Murray complete the creative team for Sandro’s spring-summer 2023 campaign, elevating the season’s looks with their expert touch. Finally, set designer Vincent Olivieri provides the perfect backdrop for the advertisement, with a minimalistic and contemporary design that is in keeping with the campaign’s theme.
