Saturdays NYC sets its sights on the grooming market with the launch of its Grooming Essentials. Beginning with haircare, the brand unveils a Grooming Cream, Clay Pomade, and Wet Wax. Discussing the extension of the brand, Saturdays NYC co-founder Colin Tunstall shares, “The Saturdays brand has always centered around our personal lives. Diving into the grooming department was always something that we looked forward to.”
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Turnstill continues, “After careful consideration of crafting the perfect holds, consistency, look and feel of our products, we’re excited to launch our first three pomades. As our brand grows, it’s exciting to see how we intertwine each department and how the grooming products fit in with everything else that we carry at our stores.”
Made in the USA, the grooming line is available at Saturdays NYC store locations and select boutiques. You can also shop Saturdays NYC’s Grooming Essentials on SaturdaysNYC.com.
Saturdays NYC Grooming Essentials
Luca Bertea for Saturdays NYC Grooming Essentials
Video: Saturdays NYC Grooming Essentials
Photographs by Alessandro Simonetti — Directed by Daniel Navetta (APK.NYC)
Director of Photography: Tyler Haft — Additional Cinematography by Joe Victorine
Produced by APK.NYC — Music by Cough Cool
